Have you found your niche? A lot of people, including myself, try to spread themselves too thin, darting here and there, offering this and that service. I think the secret to success is to have a niche, and building on this. We all have something that we are good at and enjoy doing. It is best to build on this and offering this as a specialist service. My niche is looking after busy individuals, running and organising their diaries and inboxes. This is something that can be very time consuming as it can involve a lot of organising and rescheduling meetings, logistics of getting there, booking meeting rooms, venues and restaurants. Being a PA, you also have good relationships with other PA’s who act as gatekeepers to their professional’s diaries. As a PA, we can usually find a way of organising a crucial meeting and getting that foot in the door. What is your niche?