During August when things may be quiet on the business front, is a good time to get your Social Media up to date.

Social Media is a great tool to get yourself out there, be it using LinkedIn, Facebook or Twitter, it is always a good idea to raise your profile.

LinkedIn is a very important tool to promote yourself, you should be covering the basics:

Adding a LinkedIn button on your website.

Promoting across other social networks.

Regularly post content.

Building a large network.

Being active in groups.

Bet you send lots of emails? Something that you may not have thought about is adding a link to your LinkedIn page from your email signature.

Twitter is also a useful tool for engaging with lots of people and you can quickly grow your followers. If you haven’t done so already, create an interesting profile. Make sure your biography is approachable and friendly, make it clear what you do but add a bit of personality too.

Engage with followers, start conversations with interesting people and do retweet interesting conversations and pictures. You can also retweet interesting articles that you have read, adding your own comments.

Facebook – tell people about your business page and encourage them to like and share. You need to constantly add value and engagement on your page by adding great content.

Advertising your page using Facebook Ads is the surest way to add new fans. It’s cheap and you can specify a daily amount.

If you write any blogs on your website, make sure that you direct the traffic to your Facebook page.

I would love to hear your success stories, what tool do you find the most useful for your business?